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Erasmus +

Internationalization Glossary OER-CRAFTS

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Entry strategy

It is the general name for a way how you plan to enter the foreign market. Main decision within the entry strategy are related to marketing (especially communication, pricing and distribution), branding, localization. Decision on foreign market entry strategy should be based on understanding the foreign market nature, your strengths and weaknesses and your business goals. The most suitable generic entry strategies for arts & crafts microbusinesses to enter the foreign market are direct export straight to your customers, indirect export through intermediaries, and approaching foreign markets using online sales channels.